Report: Tea Moves To Premium And Value Price Segments

Packaged Facts projected that the retail tea market is set to grow from approximately 6.6 percent in 2012 to 8.7 percent in 2014, reaching $8.3 billion in that year, with super premium tea sales were up while, at the other end of the spectrum, value teas also saw strong sales, reported Convenience Store Decisions. For the full story, click here.

Editor’s Insight: This article notes that tea is among the beverage refreshments that has gained market share at the expense of traditional carbonated drinks. Packaged tea sales have been very strong in convenience stores, supermarkets and mass merchants. Vending and refreshment service operators need to focus their marketing efforts on this product segment to win their fair share of the growth. 03-15-12 By Elliot Maras

 

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