Marley Coffee, a sustainably grown, ethically farmed and artisan roasted gourmet coffee, announced the launch of "Stir Up Your Office Coffee Service," a Facebook-based referral program that asks people who work in office settings to encourage their company to consider brewing Marley Coffee instead of their usual free office coffee. The campaign began the week of March 11.
To celebrate the start of the campaign, the first 100 people who complete the entry form on the Marley Coffee Facebook page (https://www.facebook.com/MarleyCoffee/app_225116624253439), will be automatically entered into a random drawing for a chance to win a Marley Coffee demonstration at their office by Rohan Marley, co-founder and chairman, Marley Coffee. To be eligible, entrants must work at an office with a minimum of 30 employees where free coffee is offered. For official rules, visit the Marley Coffee Facebook page.
Throughout the year, Marley Coffee will offer new incentives to encourage entry. On a going basis, those who complete the online form and are able to help Marley Coffee book a meeting with their office manager (or other office decision maker) will receive a free bag of Marley Coffee. And for those offices that do add Marley Coffee OCS to their office, the individual who made the introduction and completed the entry form on Facebook will receive a custom-branded Marley Coffee My Cafe Pod Brewer by Bunn.
"Our 'Taste of Marley Coffee' sampling program last month was our first major foray into social media promotion and it was an overwhelming success – more than 100,000 people completed the entry form in less than four days and we distributed 25,000 free samples while all received a special discount code for their next purchase at marleycoffee.com," said Brent Toevs, CEO, Marley Coffee in a prepared statement. "Facebook and Twitter have proven to be fantastic referral platforms. Our 'Stir Up Your Office Coffee Service' promotion will run throughout the year to reward our loyal, passionate fans as they introduce their workplaces to Marley Coffee and help us continue to grow our OCS business."
"We just returned from Expo West, which was a huge success for the company as we generated lots of new leads with top retailers across the country and even wrote initial orders for many of them at the show," said Rohan Marley. "On top of building our retail grocery business, one of the more positive things that came from the show, and what makes this new OCS campaign come at a perfect time, were the dozens of people asking us how they could serve Marley Coffee in their office."
He concluded, "Marley Coffee is where it's at for OCS. I'm looking forward to making a personal delivery to a lucky winner's office to help spread the love."
Marley Coffee currently offers two new varieties of Jamaica Blue Mountain Ground Coffee roasts and six varieties of certified USDA Organic Ground Coffee as well as Whole Bean Coffee and Single-Serve At-Home Pods in an array of roasts. Marley Coffee is also available for the trade in Traditional Fracs, Single-Serve Breakroom Pods, Branded Vending and Foodservice Solutions.