Vue™ packs will debut with more than 30 varieties representing a mix of brands and taste profiles including Green Mountain Coffee®, Barista Prima®, Tully’s®, Coffee People®, Gloria Jean’s®, Green Mountain Naturals®, Café Escapes®, Caribou Coffee®, Celestial Seasonings®, Emeril’s®, Newman’s Own® Organics, Timothy’s® and Van Houtte®. In addition, exclusive to Vue™ is GMCR’s newest beverage innovation, two-step Barista Prima® Café beverages, which includes separate dairy frother packs designed to deliver a high quality blending of premium gourmet coffee and creamy froth while maintaining the convenience of Keurig® brewing. GMCR expects to offer up to 50 varieties by the end of June.
The Vue™ system represents an incremental step on GMCR’s journey to reduce its environmental impact. The Vue™ pack’s cup is made from polypropylene #5 plastic and can be recycled wherever polypropylene/#5 plastics are accepted, currently in approximately half of the communities in the U.S.