Milk Advertising To Reposition Milk As An Adult Sports Drink

The national milk advertising campaigns will announce plans to literally wipe the milk mustache out of its chocolate milk ads and begin targeting the advertising as a sports drink; school districts have eliminated chocolate milk from schools, which has reduced its consumption in the last five years, according to USA Today. For the full story, click here.

Editor’s Insight: Targeting health conscious adults makes sense; baby boomers are the biggest group of consumers, they have the most discretionary buying power and they are among the most health conscious consumers. Milk not only refreshes you after you exercise; it has valuable nutrients that adults need. 03-15-12 By Elliot Maras