Midlantic Vending To Install Cantaloupe Systems' Cashless Readers

Cantaloupe Systems announced Midlantic Vending Services of Mooretown, N.J. is replacing 300 cashless readers with Cantaloupe Seed Cashless, and installing wireless Seed devices in 1,000 vending machines in Virginia, Maryland, New Jersey, the District of Columbia and Delaware. Based on initial tests, Midlantic is expecting a 40 percent lift in sales per machine and greater efficiencies with Seed’s automated routing and analytics features. 

“Most of our machines are branded with the name of the products they carry, such as Good Humor, Red Bull, Turkey Hill, and Mars to name a few. They are primarily located in high traffic areas, so a positive customer experience with robust cash-flow is critical, which means we can’t afford to be out of stock and we need to offer all the payment options customers want,” said Alan Drazen, vice president of Midlantic in a prepared statement. “After comparing competing solutions, Cantaloupe Systems was the only solution provider able to meet our high service standards and business efficiency goals.”

Cantaloupe Systems’ Seed Platform gathers data from machines wirelessly over the Internet, enabling optimized scheduling that delivers maximum route and merchandising efficiencies. By analyzing inventory levels, cash in the machine and geographic considerations, the Web-based application automatically generates efficient delivery schedules and pick lists based on real-time, item-level sales data. Warehouse personnel use this information to load orders for each machine, providing drivers with more time to focus on servicing their routes. The platform also provides vending operators tools to reconcile daily cash collection and capture spoilage and inventory variances. SeedSync™, a customizable integration tool that is part of the Seed Platform, integrates all collected data with our existing vending management software package, ensuring company-wide information integrity. Cantaloupe Systems claims Seed technology is currently installed in more than 70,000 vending machines in the U.S.