Crystal Rock Holdings Announces Management Changes

Crystal Rock Holdings, Inc., through its subsidiary Crystal Rock LLC, announced several new promotions of key leadership functions which will continue to shape the direction of the company as it looks to become a single-source supply leader in water, coffee and office products.

"As we continue to prime Crystal Rock for delivering a premier customer experience, and look to grow profitability, ensuring stability in key leadership functions is a critical factor as the structure and personnel of our organization expands," stated Peter Baker, president and CEO of Crystal Rock in a prepared statement. "We've invested significant resources in personnel, facilities and technology, and as a result, we're simply protecting those investments by elevating key, accountable individuals into broader roles."

Peter Guildner has been promoted to vice president of sales and marketing. With a degree from Fairfield University and beginning in 2005, he has been instrumental in building and shaping the sales and marketing department – a critical component to Crystal Rock's future success. With competitive pressures and a 40,000 plus office products lineup, Guildner will work cross-functionally throughout the organization and be primarily responsible for leading a staff of over 70, identifying innovative marketing solutions, architecting new sales revenue and develop new market opportunities for the company.

Cheryl Gustafson has been promoted to vice president of human resources. With a master of human resource management from DeVry University and B.S. in finance, Gustafson is SPHR certified and began her Crystal Rock career in 2000. Currently responsible for 360 employees across 13 branches and 5 states, she directs all HR matters, including: compensation, benefits, training, policy, compliance with state/federal law, risk manager in regards to workers comp, auto and general liability claims. As Crystal Rock's organization expands, Gustafson will lead efforts to support the needs of new personnel, retain top talent and create a recurring, systematic pipeline of new recruits.

Tim Descoteaux has been promoted to vice-president of procurement. Originally hired as a service technician repairing equipment in 1989, he worked through the company in service and route sales, and later, he expanded into management of Crystal Rock's service department and eventually led the management of all purchasing. Descoteaux currently oversees the service department, warehouse facilities and truck loading, in addition to tackling complex supplier and supply chain issues that are extremely important in supporting Crystal Rock's customers. With more products in Crystal Rock's portfolio and 13 facilities across New England and New York, he will engineer new opportunities that help build supplier partnerships that are more efficient, maintain the highest standards of quality and secure new innovative product solutions.

David Jurasek has been promoted to vice president of finance. With more personnel and products, he will continue to evaluate the financial health and direction of the business. Evaluating costs versus investments and creation of financial key performance indicators will help to ensure Crystal Rock is financially sound, and Jurasek will help Crystal Rock navigate changing economic market conditions. With an MBA from UCONN School of Business, he was hired in 1995 as controller, overseeing daily accounting operations, forecasting and budgeting, tax reporting and compliance, assisting in SEC and SOX compliance and running mergers and acquisitions financial analysis.

For more information or to schedule an interview, contact Chris Mitchell at 860-525-0070 x3067 or at