PepsiCo Foodservice To Launch Doritos JACKED Toritilla Chips In Giant Vending Machine

The Doritos brand will debut Doritos JACKED tortilla chips – literally the Doritos brand's biggest innovation ever – at the South by Southwest (SXSW) Music Conference and Festival in Austin, Texas inside a giant vending machine - standing at nearly six stories tall - at The Doritos JACKED MAXIM Party on Thursday night, March 15, 2012.

Doubling as a concert venue, the vending machine, known as The JACKED Stage by Doritos, will then play host to a number of performances and serve up product samples and prizes to SXSW music festival-goers. Doritos is one of the flagship brands from PepsiCo's Frito-Lay division.

Doritos JACKED is everything fans love about Doritos tortilla chips, only jacked up for a bigger experience. Forty percent bigger in size and thickness, the chip delivers a one-two punch of intense flavors upfront followed by a twist of spice or tanginess that packs the ultimate crunch. Doritos JACKED tortilla chips will be available nationwide the week of March 26, 2012, in two flavor combinations, Enchilada Supreme and Smoky Chipotle BBQ. The product will be available in three sizes: a 2.62-ounce bag for a suggested retail price of $1.09; a 3.375-ounce bag for a suggested retail price of $1.49 and a 10.5-ounce for a suggested retail price of $4.29.

SXSW concert-goers will be among the first to sample the new Doritos JACKED tortilla chips. Attendees can earn larger-than-life Doritos-branded quarters that can be inserted into the giant Doritos JACKED vending machine to redeem product and special prizes. Giant quarters will be placed throughout the city of Austin and can be earned through engaging via social media channels, such as checking in at The JACKED Stage by Doritos via FourSquare, by tweeting with the #DoritosJACKED hashtag and posting an Instagram photo and/or Doritos JACKED status update on Facebook. For more information, visit or

The JACKED Stage by Doritos is an official SXSW music venue and will be open to the public on Friday, March 16 and Saturday, March 17, 2012. It is located at the corner of 5th Street and Red River in the Carmelo's Restaurant parking lot. In addition to being a must-experience interactive destination at SXSW, the giant vending machine will host performances by music's next big talents across genres ranging from hip-hop to rock. Chiddy Bang, Cool Kids, !!! and Gemma Ray are among the many artists performing. For a full list of scheduled performances, visit