In its March issue, Automatic Merchandiser examines the challenges vending and coffee service operators face in using social media for marketing. The article offers insights in what companies are doing, including examples of mistakes they have made. To read the article, click here.
Editor’s Insight: Social media is still a very new marketing tool, one that is likely to play a bigger role in marketing all types of goods and services. As with all new technologies, the first companies that attempt to use it make mistakes and face a longer return on their investment.
Vending and refreshment service companies are among those industries that have more at stake with social media since success heavily relies on customer service. 03-09-12 By Elliot Maras
