American Beverage Association Supports Michelle Obama’s ‘Let’s Move!’ Effort, Offers ‘Clear On Calories’ Initiative

On the 2-year anniversary of the launch of First Lady Michelle Obama's "Let's Move!" campaign, American Beverage Association President and CEO Susan K. Neely issued the following statement:

"We applaud First Lady Michelle Obama for her commitment to ending childhood obesity in America with her ‘Let's Move!' initiative. Childhood obesity is a complex issue, and we know that everyone has a role to play in reducing it, including government, industry, schools, the public health community and parents.

“Two years ago today, we proudly stepped up to support the First Lady's comprehensive approach with our Clear on Calories initiative, and we're delivering on that commitment. By placing clear calorie labels on the front of every bottle, can and pack we produce, our industry is making it easier for parents and individuals to choose the beverage that's right for them and their families. This effort, along with our industry providing more choices and fewer calories, will have a meaningful and lasting impact."