AdvancePierre Foods Brands Teams With Advertising Firm On Branding Campaign

AdvancePierre Foods Brands is collaborating with One Eighteen Advertising, Inc. to develop innovative strategic branding campaigns for AdvancePierre Foods' Brands division, which includes Barber Foods, Fast Fixin'® and the Pierre Drive Thru product lines, as well as the popular Steak-Eze® line.

The partnership will provide AdvancePierre Foods, a leading producer and marketer of popular frozen chicken, beef and sandwich items, with high-impact branding solutions for its retail brands, including full-service campaigns that will utilize an integrated media approach, including traditional, trade, shopper marketing, digital and social media channels.

"This partnership is exciting because it greatly enhances our ability to communicate in a highly targeted and relevant manner," said Trey Taylor, vice president of marketing for the Brands division of AdvancePierre Foods in a prepared statement. "Each of our brands has a great story around quality and delicious taste, and we look forward to sharing that with more people across the country." 

The collaboration, launched in January, is the first of its kind for the fully integrated food manufacturer whose brands division specializes in chicken nuggets, chicken fried steak and ready-to-eat hamburgers.

"AdvancePierre Foods' superb products, matched with our advertising strategy, will enable AdvancePierre Foods to reach consumers on a new level," said One Eighteen President, Michael Larson. "We look forward to bringing to life innovative, big ideas through an aggressive strategy that will expand business and reach new consumers of all ages."