New York Times Examines Growing Popularity Of Single Serve Coffee

An article in the New York Times notes that single-serve coffee commands a higher price than other coffee, but consumers are willing to pay for the convenience. For the full story, click here.

Editor’s Insight: Single-serve is here to stay. The convenience and the quality that the single-cup system provides trumps cost in the minds of many consumers.

Ric Rinehart of the Specialty  Coffee Association of America notes in this story that consumers under 40 are thinking about coffee price in terms of cups. This is a big change in consumer thinking.

Specialty coffee retailers, led by Starbucks, delivered this remarkable change. But before the specialty retailers came on the scene, it was the coffee service industry that marketed coffee by the cup. It was also the coffee service industry that introduced single-cup systems as we know them today.

The coffee service industry has played a bigger role in the rejuvenation of coffee than many people realize. 02-08-12 By Elliot Maras