National Obesity Group Launches $500,000 Contest For Physical Activity Programs

A national youth obesity group called Child Obesity 180 launched a $500,000 competition to uncover the most effective physical activity programs at the elementary school level, with a video introduction from first lady Michelle Obama, according to Education Week. For the full story, click here.

Editor’s Insight: Child Obesity 180 marks a well funded, well organized and well thought out approach to addressing child obesity. In addition to the educational initiatives in place, the organization will be addressing food marketing to children and eating away from home.

It is encouraging to see that government, industry, academia, and non-profit sectors combine resources to develop meaningful solutions to a serious problem. First Lady Michelle Obama has been tireless in her dedication to mobilize all these sectors to address this problem.

Vending and foodservice operators can visit the Website, and learn more about this initiative. 02-08-12 By Elliot Maras