Betson Enterprises, Automated Services International And Choice Equipment Sales Renew Strategic Marketing And Sales Agreement

Betson Enterprises, the distributor of coin operated amusement and vending equipment, coffee solutions, coin operated parts, and service, has renewed its strategic marketing and sales agreement with Automated Services International (ASI) and Choice Equipment Sales (CES), distributors of used and reconditioned vending machines.

Betson, ASI, & CES entered into the original agreement in September 2010, with Betson having sole marketing rights for used and reconditioned vending machines for New York, New England, New Jersey, Pennsylvania, Delaware, Maryland, and the District of Columbia. 

“We are extremely pleased with the results thus far, and we’re looking forward to taking the program to the next level in 2012 and beyond,” said Steven Betti, president of Betson Imperial Parts and Service in a prepared statement. “We knew that we would be successful marketing the high quality reconditioned machines that ASI & CES provide, but we have been particularly impressed with the level of hard to find items that they always seem to have in stock, and the fast turn-around times on getting them out the door. Our salespeople sell with confidence, and also know that any after-sale support will be handled quickly and efficiently.”

“Having Betson as a partner forces you to elevate your game, so the renewal of our agreement with them is extremely gratifying,” said ASI President Joe Loparco. “Working with their salespeople every day has been a wonderful and rewarding experience for me, both personally and professionally.  But to also be able to draw from Betson’s depth of talent in everything from procurement to logistics, well, that’s been icing on the cake!”

CES President, Bob Loparco, added, “For more than 30 years, our success has been based on our ability to faithfully serve the traditional vending operator, and Betson wrote that book long before we ever sold our first machine. It’s pretty special that we can help them write a couple new chapters.”