Kraft Jello Sampling Vending Machine Raises Concern About Consumer Privacy

The Kraft Jello sampling vending machine that uses facial recognition software that is being tested in Chicago, Ill. has raised concern about invading people’s privacy, according to Medill Reports, a publication of the Medill School of Journalism at Northwestern University in Evanston, Ill. For the full story, click here.

Editor’s  Insight: The privacy concern raised here is similar to concerns about mobile phone carriers gathering information about consumers’ phone calls. A technology that delivers new benefits creates new liabilities.

Vending machines, being the most omnipresent retail venue, can be perceived as insidious by virtue of being strategically placed where people are relaxing and refreshing.

As vending technology evolves, the vending industry will have to find a way to address this concern, notwithstanding the fact that the industry is solely concerned with meeting customer needs. 02-02-12 By Elliot Maras