Editor’s Insight: This is one of several articles about using social media for marketing that VendingMarketWatch has carried in recent months. Social media is a very new tool that small business owners will find helpful if they understand what they are trying to accomplish and allocate appropriate resources to it.
Vending and coffee service operators can begin learning about social media by reading these articles before investing in a social media presence.
The coffee service industry has become more involved with social media than the vending industry has to date. This is because coffee service operators have been more involved in ecommerce than vending operators.
All services businesses can benefit from social media. 01-30-12 By Elliot Maras