Business Week Examines How Fair Trade Movement Has Become Less Altruistic

A recent Business Week article examines how Fair Trade, a mission-driven movement is transforming into a corporate push for productivity and profit. To read the article, click here.

Editor’s Insight: VendingMarketWatch has long been among those who have questioned the legitimacy of the Fair Trade movement, but over the years, the movement has gained an indisputable following.

Coffee service operators can point out in their marketing literature that the rising price of coffee benefits workers in coffee growing regions. 01-30-12 By Elliot Maras

 

Loading