McDonald's Corp. Halts Twitter PR Campaign Due To Negative Comments

McDonald's Corp. pulled one of its Twitter hashtags after a Twitter PR campaign attracted some unfavorable comments, according to The Los Angeles Times in Los Angeles, Calif. For the full story, click here.

Editor’s Insight: McDonald’s Corp. is not the first company to get blindsided by negative comments from a social media campaign. This does not mean that businesses should not use social media for marketing.

Social media is still a very new marketing tool. Vending and refreshment service operators should be grateful that other companies are doing the groundwork from which they can learn.

The marketing industry is coming up with new and improved ways to use this tool. 01-25-12 By Elliot Maras