Sodexo Launches Coca-Cola Freestyle® At University Of Wisconsin-Parkside

Coca-Cola Freestyle®, The Coca-Cola Co.'s new proprietary fountain, launches at the University of Wisconsin-Parkside. This exciting new fountain technology will now be available to employees, visitors, and students of UW-Parkside whenever they dine at the Sodexo on-site Brickstone Grill and Eatery. Long-time customer of The Coca-Cola Co., Sodexo plans to offer Coca-Cola Freestyle in more than 100 of its locations across the U.S., including hospitals, colleges, office buildings, zoos, museums, and aquariums.

The sleek, stylish new fountains are touch screen operated, enabling people to select from more than 100 regular and low-calorie brands - including many varieties of waters, sports drinks, lemonades and sparkling beverages that, prior to the arrival of Coca-Cola Freestyle, were not available in the U.S. The self-serve fountains - which represent a complete departure from anything The Coca-Cola Co. has offered previously - were in development for more than four years prior to launching in 2010.

As part of their partnership, Coca-Cola Freestyle and Sodexo encourage people to Live Positively(TM) by offering them more than 70 diet and low-calorie beverages and more than 90 caffeine-free beverages- choices to fit every lifestyle and taste.

Coca-Cola Freestyle is now available in nearly 2,100 outlets and more than 75 markets, covering 43 states across the U.S., including Atlanta, Baltimore, Boston, Chicago, Dallas, Houston, Los Angeles, Miami, New York, Phoenix, San Francisco, Seattle and Washington, D.C. The company plans future U.S. introductions throughout 2012.

"We have created a concept that has quickly become recognized as the soda fountain of the future - a representation of the way people will experience Coca-Cola beverages years from now," said Gene Farrell, vice president and general manager, Coca-Cola Freestyle.

In-market results indicate an increase in beverage servings, total transactions and total restaurant sales. The Coca-Cola Freestyle fountain uses unique, proprietary PUREPOUR TECHNOLOGY(TM) and has the capacity to dispense more than 100 beverage varieties in the same amount of space as a standard eight-valve machine. Coca-Cola Freestyle is also environmentally responsible, eliminating 30 percent of the water and packaging associated with traditional fountain equipment, which supports Sodexo's Better Tomorrow commitments to reduce water intensity and non-organic waste at all of its client sites.

"The students are really having fun creating their own new beverages, said Stephanie Sirovatka-Marshall, interim director, Parkside Student Center in a prepared statement.”We are excited to be at the forefront of integrating the Coca-Cola Freestyle machines as part of our superb dining experience here at UW-Parkside."

The sleek, stylish new Coca-Cola Freestyle fountains are touchscreen operated, enabling people to select from more than 100 regular and low-calorie brands. Many varieties of waters, sports drinks, lemonades and sparkling beverages are now available to people in the U.S exclusively with Coca-Cola Freestyle. Coca-Cola Freestyle dispensers use unique, proprietary PUREPOUR TECHNOLOGY(TM) and have the capacity to dispense more than 100 brands in the same footprint as a standard eight-valve machine. Coca-Cola Freestyle is now available in nearly 2,100 outlets and more than 75 markets across 43 states, including Atlanta, Baltimore, Boston, Chicago, Dallas, Houston, Los Angeles, Miami, New York, Phoenix, San Francisco, Seattle and Washington, D.C. The company plans future U.S. introductions throughout 2011. To learn more about Coca-Cola Freestyle, visit www.coca-colafreestyle.com or follow us on Facebook at www.facebook.com/cocacolafreestyle and Twitter @ccfreestyle. 

 

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