Over the past number of weeks, we have been closely re-examining our business to ensure that we are properly oriented to achieve this goal. We intend to drive incremental revenue by responding rapidly to evolving customer requirements and rolling out improved products and services that grow their business and ours. We are pursuing cost and expense savings wherever possible for maximum leverage and value. We have plans to accelerate expansion in the markets we currently serve, and into new and different markets. At the same time, we will carefully scrutinize operating efficiencies and expenses, rationalizing our business model, and attempting to renegotiate contracts intended to ensure improved USAT profitability and ultimately increased shareholder value.
From a governance standpoint, we have named Steve Barnhart lead independent director. In this role, he will work closely with me to set the agenda for the board of directors, serve as a liaison between the independent directors and company management, and participate in our investor relations efforts. Additionally, the company intends to expand the board by adding three new independent directors in the near future to broaden and strengthen our team.
We are taking steps to enhance our investor relations program to embrace best practices for public companies. Our overall goal is to do all we possibly can to keep our shareholders informed of what our goals are, and to provide updates on our progress against those goals. An immediate change in this regard is the fact that USAT will regularly conduct quarterly conference calls to discuss the company’s results. Our first conference call will be in early February. As part of our effort to further improve visibility for our shareholders, we are asking you to participate in a brief online survey so we can gauge which changes to our IR program are most important to you. We want to know from your perspective what’s important from an investor relations standpoint, and what enhancements to our IR program would be most valued. So please, we are encouraging all of you to take 5 minutes to go online and complete the survey.
The foundation upon which we intend to achieve the company’s goals is one of total focus on the needs of our customers. It all starts and ends with them. If we consistently deliver superior products and services which generate positive results to customers, our company will continue to grow, and be a leader in the markets we serve. We will challenge ourselves to continually improve our products and services, and to pursue new opportunities to deliver maximum customer value. I am convinced that if we maintain an unwavering commitment to our customers, we will drive our company to achieve new and important milestones, and generate shareholder value.
As we move forward from here, I want to assure all shareholders that USA Technologies is accessible to you. If at any time you wish to express concerns or offer suggestions, you can email us directly at firstname.lastname@example.org . We are listening, we are changing, and we are committed to enhancing our value to our shareholders and the customers who have come to depend on the services we provide.