A streaming video of the opening session for the National Retail Federation’s Big Show in New York City’s Javits Convention Center offers retail trend insights, including the evolving electronic wallet. To view the video, click here.
Editor’s Insight: There is a lot of research about consumer shopping expectations that have relevance for vending and coffee service operators. Consumers are using the Internet more than ever, and mobile marketing has introduced another tool that is strengthening the role of the Internet in retail marketing.
The vending and coffee service industries need to find ways to use mobile marketing and the Internet. If they don’t, they will lose business to retail channels that do. Vending and coffee service operators need to have people working for them who are aware of how to use mobile marketing. Back in October of 2011, Automatic Merchandiser carried a feature article advising vending operators to develop technology goals as part of their customer relations strategy. To access this article, go to: http://tinyurl.com/7frbktn 01-17-12 By Elliot Maras
