Crystal Rock LLC Names New Managers

Crystal Rock Holdings, Inc., through its subsidiary Crystal Rock LLC based in Watertown, Conn., announces several new hires and the launch of its new training facility – both of which upgrade and expand its organizational structure. As Crystal Rock – a single source supplier of water, coffee and office supplies for businesses and homes – pioneers a premier customer experience, it is strategically emphasizing a sales and marketing focus to support one of the most robust product lines available.

"We're continuing to scale our organization and build our information technology infrastructure to support our broad range of products and to deliver a premier customer experience. Whether elevating internal employees into broader roles or adding new people into new roles, Crystal Rock will continue to allocate resources which enhance the little things that matter to our customers and company as a whole," said Peter Baker, president and CEO of Crystal Rock in a prepared statement.
Chris Mitchell has been hired as director of marketing. With over 15 years of marketing experience for multi-million dollar consumer packaged goods brands, Mitchell will lead all strategic product marketing, promotions and brand communications – including e-commerce. Mitchell will support all sales initiatives, lead corporate and co-op marketing programs and identify market opportunities for increasing market share and sales growth for all of Crystal Rock's products and services.

Randy Blosio has been hired as director of customer care. Blosio brings strategic direction and an aptitude for the way sales and service are delivered to both commercial and residential customers through call center management. Emphasizing best in class service and dynamic customer contact strategies, Blosio will also look to identify opportunities to enhance sales, service delivery and value.

Frank Strange has been hired as commercial sales manager, Western New York. Strange will lead commercial sales efforts to businesses within the Western New York region – focusing on growth and retention strategies designed specifically for the local market(s).
Tom Tracy is promoted to recruitment and sales development manager. In this new role, Tracy will lead all sales training and development programs for sales team members at the Crystal Rock Learning & Development center – a new facility located in the Siemon's Office Complex in Watertown, Conn.

Frank Finik and Chris MacNeil have been promoted to commercial sales managers within Connecticut and the greater New England region. Finik and MacNeil will be responsible for managing other commercial sales teams with the overall goal of growing product sales for the region.