Group Seeks Soda Tax In Multnomah County, Ore.

Multnomah County, Ore. voters will see a measure to tax soda pop, energy drinks and other sugar-added beverages at one cent per ounce on their November ballots to raise money for kids' health programs, according to Willamette Week in Portland, Ore. For the full story, click here.

Editors’ Insight: Oregon vending and refreshment service operators have a big battle on their hands. Based on this report, the soda tax proponents are well organized.

The refreshment services industry has to network with other interested parties to support a public relations campaign to oppose this tax. Taxpayers are not in a mood for higher taxes. The food and beverage industries will have the public on their side if they state their case clearly.

Shame on any vending or refreshment service operator who does not do his or her fair share to support the organizations that defend them against unfair regulatory measures. 01-10-12 By Elliot Maras