Mobile Couponing A Rising Source For Quick Serve Mobile Marketing

A year-long analysis of nearly 9,000 mobile marketing campaigns in the quick-service industry found that more chains are relying on mobile couponing to drive traffic, according to www.kioskmarketplace.com. For the full story, click here.

Editor’s Insight: Mobile marketing is growing fast and is destined to change consumer product marketing as we know it. Another news item in today’s VendingMarketWatch reports that General Mills has launched a Web portal appealing to the general public for digital marketing ideas.

Last week, VendingMarketWatch reported record sales for Cyber Monday, largely due to mobile payments.

The vending industry will not benefit from many of these mobile marketing initiatives until more machines are equipped with mobile payment capability.

The vending industry’s progress on the cashless payment front has been stymied for the time being by some debit fee issues. The vending industry needs to address the debit fee challenge aggressively in order to position itself for the future, which is coming like a freight train 12-09-11   By Elliot Maras

 

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