Coca-Cola's White Holiday Cans Draw Some Customer Complaints

Coca-Cola’s recently introduced white holiday season can have drawn some criticism from consumers who find it hard to distinguish from the silver Diet Coke can, according to The Wall Street Journal. For the full story, click here.

Editor’s Insight: While some customers don’t like the new white can, Coca-Cola Co. has managed to gain attention with these cans and its partnership with the World Wildlife Fund.

Getting a feature article on the front page of the Personal Journal section of The Wall Street Journal isn’t hurting the company’s sales.

Vending and refreshment service operators need to pay attention to what their leading product manufacturers do in the area of marketing. Vending and refreshment service operators are in the marketing business. 12-01-11 By Elliot Maras

 

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