Wall Street Journal Explores How Premium Chocolate Marketers Use Health Studies To Build Market

Nov. 30, 2011
The Wall Street Journal, on the front page of its “Personal Journal” Section, reports how premium-priced chocolates are gaining in popularity following several widely publicized studies that pointed to health benefits associated with eating dark chocolate.

The Wall Street Journal, on the front page of its “Personal Journal” Section, reports how premium-priced chocolates are gaining in popularity following several widely publicized studies that pointed to health benefits associated with eating dark chocolate. To read the story, click here.

Editor’s Insight: Can chocolate makers do for chocolate what Starbucks did for coffee? They’re certainly trying, and based on retail sales data, they’re having some success. U.S. shoppers spent 5 percent more on all types of chocolate candy in 2010 over 2009.

With holidays approaching, consumers are in a mood to indulge and to buy sweets as gifts.

Vending operators can download the Automatic Merchandiser document, “To Your Health: Chocolate” by clicking here. By Elliot Maras