Wall Street Journal Explores How Premium Chocolate Marketers Use Health Studies To Build Market

The Wall Street Journal, on the front page of its “Personal Journal” Section, reports how premium-priced chocolates are gaining in popularity following several widely publicized studies that pointed to health benefits associated with eating dark chocolate. To read the story, click here.

Editor’s Insight: Can chocolate makers do for chocolate what Starbucks did for coffee? They’re certainly trying, and based on retail sales data, they’re having some success. U.S. shoppers spent 5 percent more on all types of chocolate candy in 2010 over 2009.

With holidays approaching, consumers are in a mood to indulge and to buy sweets as gifts.

Vending operators can download the Automatic Merchandiser document, “To Your Health: Chocolate” by clicking here. By Elliot Maras

 

 

 

 

Loading