Pelican Group Signs Vending Management Contract With Safeway Stores

The Pelican Group, a division of Pelican Communications, Inc., a vending management company, has signed a long-term agreement with Safeway, the grocery store giant, to manage their front-end beverage vending program. 

Richard Scherer, president of The Pelican Group, announced that Pelican will manage all vending beverage machines, including Safeway’s private label, “Refreshe,” in all Safeway locations throughout the U.S. “This agreement will provide long-term security and growth for Pelican’s operating partners.” Pelican’s industry-leading amusement and vending background made them the clear choice for management of this channel for Safeway. Sean Hanna, executive vice president of operations, said in a prepared statement, “Working with Safeway has been a very long and rewarding process to provide a solution for the front-end of Safeway’s locations for national brand vending machines and to revamp Safeway’s private label beverage vending. We will focus on driving revenue with the right equipment and an effective service level.”

For information, contact The Pelican Group at 800-997-3542 or visit: