National Automatic Merchandising Association Notes CoffeeTea&Water Event In Las Vegas Was Best Ever

CoffeeTea&Water (CT&W) 2011 delivered more excitement and enthusiasm than ever in its four year history, the National Automatic Merchandising Association (NAMA) announced. The highly successful event enjoyed another double digit increase and record attendance at Bally’s in Las Vegas Oct. 18 to 20, 2011.

“Opening reception was very exciting and upscale as we all gathered outdoors in the Private Club-Chateau, overlooking the Vegas strip,” said Gilland, NCE5, CCS, NAMA vice president of sales and service in a prepared statement. “And once again CT&W, the single largest coffee, tea and water service event for operators nationwide, succeeded in providing tangible tools, resources and insights to help this crucial section of our industry expand and succeed,” he said.

With the event featuring knowledgeable guest speakers, powerful education sessions and excellent networking opportunities as well as a chance to check out what’s new in the equipment, product and technology industry, attendees were in high spirits throughout the three days.

The three keynote speakers captivated the attention of their audiences as they shared their expertise and knowledge. There was an update on the coffee market by Ross Colbert, global strategists for beverages for Rabobank International; tea experiences discussed by Steven Smith, founder of Tazo Tea and co-founder of Stash Tea; and sessions on sales expertise led by  Jeb Blount, CEO of and best-selling author of “People Buy You.”

On Thursday morning during the general session, Hal Steuber, former president of Associated Services Coffee Co., San Leandro, Calif., received the 2011 Coffee Legend award. An innovator and leader who is passionate about coffee and willing to share his passion and expertise to help others succeed,

Steuber said “the highest compliment is to be recognized by your peers.”

All 13 education sessions were filled to capacity and attendees were extremely pleased with the topics and the leaders. From learning sales techniques and how to avoid hiring mistakes to discovering how to find their profit leaks, they left energized and ready to put what tips they received into action.

A record number of companies also participated in the tabletop networking event with 89 suppliers bringing their innovative equipment, software technology and products to share.

“For those who are interested, all key notes and session presentations can be found on the NAMA Coffee Service website,” said Gilland. “Again those of us in Coffee Service at NAMA are pleased with the turnout at CT&W 2011.  We are already in the planning stages for the 2012 event which will be held in New Orleans,” he concluded.

Visit  for details as they are announced in the coming year.