Report Claims Beverage Companies Target Sugary Drinks More To Kids

The Rudd Center for Food Policy and Obesity at Yale University has just released what it calls the most extensive analysis ever of the marketing of sugary drinks to children and teenagers and found that children are exposed to more advertising for sugary drinks than they were several years ago, and that the companies are finding new and sophisticated ways to reach youth, according to The Atlantic. For the full report, click here.

Editor’s Insight: This report received a fair amount of media coverage. The beverage and refreshment services industry need to support proactive public relations efforts to respond to activists who want more regulations.

This report is highly critical of the beverage industry, claiming that it has attempted to deceive the public with new programs to reduce advertising to kids.

The refreshment services industry cannot afford to ignore this issue. 10-31-11