Barry Bleahen, an executive at Aramark Refreshment Services, found the presentation on green marketing by Wendell Simonson, director of marketing at Eco Products, very insightful during the National Automatic Merchandising Association (NAMA) CoffeeTea&Water Show in Las Vegas. Interviewed by Elliot Maras, editor of Automatic Merchandiser, Bleahen said sustainable products are challenging due to the complexities of government requirements and the need to effectively communicate the issue to customers.
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Editor’s Insight: This session on marketing green products drew an enthusiastic audience during the CoffeeTea&Water Show, demonstrating the importance that sustainability and environmental issues have in today’s business environment.
The session covered many of the complexities involved in meeting government requirements.
“Green” marketing has become a bigger issue for all businesses. Hence, service providers that can help customers operate in a more environmentally efficient way are finding they can be more competitive.
Achieving these goals is not easy since the definitions of what is and is not compostable can vary.
The complexities and challenges make education more important, which explains why this seminar drew such an enthusiastic audience. 10-25-11 By Elliot Maras