PepsiCo, Inc. announced that Enderson Guimaraes joins the company as president, global operations. He succeeds Richard Goodman, who is retiring by the end of 2011 after 17 years with the company.
Guimaraes joins PepsiCo from Electrolux, where he was executive vice president and CEO of its euro 4.5 billion appliances business for Europe, Africa and the Middle East. At PepsiCo, Guimaraes will be responsible for strategic sourcing management, global operations, business and information solutions and global productivity, reporting to PepsiCo Chairman and CEO Indra Nooyi.
Goodman has distinguished himself in a range of senior finance and strategy positions throughout his career with PepsiCo. He was PepsiCo chief financial officer from 2006 to 2010, and earlier served as CFO of PepsiCo International, Pepsi-Cola International and both KFC International and Taco Bell, when PepsiCo owned those businesses. He also served as PepsiCo general auditor and head of risk management.
"Richard has been an enormously effective leader over the years, and we have benefited greatly from his advice, counsel and judgment," said Nooyi in a prepared statement. "He brought a deep understanding of our businesses, a passion for growth, a broad global perspective and unshakable ethical standards to our company for nearly two decades. I would like to thank Richard for agreeing to delay his retirement for a year, and we are thankful for service. We wish him and his family all the best as they move on to this next chapter of their lives.
"We are extremely pleased to welcome Enderson to the PepsiCo leadership team," Nooyi continued. "He is exceptionally well-qualified to assume this critical role, bringing a remarkable breadth of leadership experience and a rock-solid track record of successfully leading large, complex business transformations and driving cost and productivity initiatives."
Prior to joining Electrolux, Guimaraes spent 13 years at Philips Electronics, first as a regional marketing executive in Brazil and ultimately as senior vice president and head of global marketing management. There he led a transformational effort to improve marketing effectiveness across Philips' euro 32 billion global business. He also served as CEO of Philips' Lifestyle Incubator group, an innovation engine that created and developed new businesses.
Guimaraes also has worked at Danone, as marketing director in Brazil, and at Johnson & Johnson, in marketing and brand management.
He holds a MBA from McGill University in Canada and an undergraduate degree in mechanical and aeronautical engineering from the Aeronautical Institute of Technology in Brazil.