Full Fat Ice Cream Grows While ‘Better For You’ Falls

After a few years of growth, better-for-you ice cream brands are slumping, putting a freeze on the entire category, which has suffered an 8 percent sales decline from 2006 to 2011, market researcher Mintel found in a new report analyzing ice-cream brands sold at grocery stores, while full fat brands have performed well in the last year, according to Advertising Age. For the full story, click here. 

 

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