Nielsen data for U.S. food stores for the 52 weeks ended June 11, 2011, dollar sales of total juices and drinks rose 2.1 percent to $10.71 billion, on a 1.3 percent equivalized unit volume (EUV) gain, according to The Food Marketing Institute. Although this performance contrasts with a cycle of dollar sales declines during the two previous years, by 2.6 percent and 2.1 percent, the category is still below the $11.00 billion it posted in the 2008 period. For the full story, click here.
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