The Pulse Beverage Corp., makers of the PULSE® brand of "good-for-you" NutriPurpose™ beverages, has named Robert Watkins as vice president and eastern sales manager.
Watkins brings more than 27 years of international executive sales and distribution management experience in the beverage industry. He has a proven and successful track record in the development of brands and in building beverage brand sales and distribution systems from the ground up to multi-million case sales. Watkins also managed a vast mix of beverage brands while at the distributor level.
Most recently he was the national and international sales manager for Bai Brands securing distribution throughout the East Coast and parts of the Midwest, Dubai and the Caribbean. From 2007 to 2010, he was the operations and international business manager for New Leaf Teas securing distribution in the mid-south and the Caribbean. From 2005 to 2006, he was the on-premise sales manager for Red Bull North America, the leading purveyor of energy drinks, where he managed a territory stretching across much of Southern Virginia. From 1993 to 2005 he was district manager and marketing/merchandising manager for Oak Beverages in the New York City market.
Bob Yates, CEO of Pulse, said in a prepared statement, "Our whole team is excited about Rob's wealth of expertise and industry relationships combined with his strategic understanding of what it takes to break a new brand into the marketplace. This should be viewed as a significant event in the short but growing history of our company."