Betson Enterprises Tabs Industry Veteran Matt Greenwald As Business Development Manager For Coffee And Vending

Betson Enterprises, a worldwide distributor of coin-operated equipment and a division of H. Betti Industries Inc. is proud to announce that Matt Greenwald has accepted an offer to join the organization effective immediately as business development manager of specialty coffee/office coffee service and vending.

Greenwald is a 20-year veteran of the commercial coffee equipment industry and was most recently vice president of Butensky Services, a Somerville, N.J.-based national service organization providing installations and repair services to retailers, equipment manufacturers, and coffee companies.

Greenwald has joined Betson to spearhead the continued development of service, parts distribution, and sales within our rapidly growing OCS, specialty coffee and vending segment of the marketplace.

“We are very excited to have Mr. Greenwald on our team. His industry knowledge and experience will be a great asset to our organization. We have a lot of exciting new projects which we plan to introduce soon with his involvement,” said Steven Betti, president of Betson Imperial Parts & Service in a prepared statement.

Greenwald's focus has been working closely with coffee roasters and distributors as well as manufacturers of both single-cup brewing and traditional coffee/espresso brewing systems, conducting some of the largest single-cup brewer roll-outs and service projects in the country.

To contact Greenwald call 1-800-524-2342 ext. 3338 or email him at