Foodservice Social Media Conference Set For Sept. 18 To 20, 2011 In San Francisco, Calif.

The first Foodservice Social Media Universe (FSMU) will focus on best practices for social media in the restaurant industry Sept. 18 to 20, 2011 at the Hotel Kabuki in San Francisco, Calif. The conference is organized by FohBoh Social Media and NetWorld Alliance, a publishing company, and will feature keynotes and informative panel sessions on important social media topics, including:

  • Brand monitoring
  • Defining strategy
  • Measuring effectiveness and ROI
  • Connecting with and engaging customers

The conference is intended to raise awareness and use of social media tools and strategies for restaurant operators and foodservice industry vendors, manufacturers and service providers. The event will begin with an opening reception Sept. 18 and will end with a closing keynote Sept. 20 to be given by FohBoh founder and CEO Michael L. Atkinson.

The conference is open to all executive members of the foodservice industry, including public relations and marketing professionals, human resources executives, business development directors, branded food and beverage manufacturers, CEOs and their executive teams.

“Since we launched FohBoh in November 2007, social media has grown beyond what many foodservice-industry executives have come to understand. By producing this event in partnership with NetWorld Alliance, we hope to provide valuable and current actionable strategies to help the foodservice industry grow through the social web,” Atkinson said in a prepared statement.

Prior to the official conference launch, the social media team at FohBoh will host a pre-conference workshop that will cover the basic social media tools and applications available for foodservice operators – Social Media 101. The FohBoh team of social media practitioners also will host a post-session conference designed to help operators develop a custom social media strategy based on conference topics and takeaways – Social Media 201.

Sessions and panels will target three main areas of the social web: social media management, software as a service and location-based marketing. The event also will focus on the establishment of restaurant-industry best practices surrounding the topics of brand monitoring, customer engagement and social media measurement.

“We first met Michael after our 2010 Fast Casual Executive Summit and quickly came to the mutual agreement that a conference was needed focused solely on social media for foodservice operators. Between FohBoh’s strong credibility in the social media space, and our experience putting on first-class events, this was a natural partnership,” said Valerie Killifer, vice president of foodservice media at NetWorld Alliance.

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