Dan Mathews, executive vice president and chief operating officer of the National Automatic Merchandising Association (NAMA), sent a notice to Boston, Mass. area vending operators advising them of the NAMA Gratitude Tour on Sept. 12, 2011, offering them a unique opportunity to help generate excitement among your clients and their employees. The Gratitude Tour will visit Prudential Plaza in Boston from 11 a.m. to 5 p.m.
The Gratitude Tour is a seven-city, mobile marketing tour that will showcase the wide variety of products and equipment offered by vending today, as well as the “Dream Machines” – the very latest machines featuring the newest technology.
The Gratitude Tour allows the vending industry to say “thank you” to Gen Y, the generation that NAMA research shows prefers vending machines over any other retail channel. The tour showcases to students, working professionals and all consumers how vending delivers what they want, where they want it, and when they want it.
Machines will be filled with products that Gen Y consumers (and others!) love. Additionally, the Tour events will feature live music, product giveaways and on-site opportunities for consumers to enter NAMA’s Facebook contest, Vend.Love.Win, click here.
These open-air events will attract thousands of consumers and earn coverage by both local and national media, allowing us to reach millions of consumers of all ages about the appeal and value of vending.
For more information about how you can be part of the excitement, contact NAMA’s marketing firm, Healy & Schulte, at 312/765-8770 or firstname.lastname@example.org.