Compass Group North America Launches Meal Ordering With Smartphones

Compass Group North America recently launched a new mobile ordering service that allows customers to pre-order and pay for their meal using their smartphones. Zipthru Mobile will be used with Compass’ retail brands, including BYOB™, 2Mato™, Mondo Subs™, Chickendipity™, Yan Can Cook™ and Create™.

This service launched Aug. 29, 2011 at the BYOB™ burger concept at Quinnipiac University. The launch is being publicized with the new brand and includes a contest to win an iTouch.

“This mobile solution is perfect for driving sales in branded concepts,” said Tracy Vessillo, vice president of innovations for the company in a prepared statement. “It gives our customers a way to place orders when it fits into their day. It literally puts our stores at their fingertips! We fully expect that once customers use mobile ordering, they will continue to do so, based on the speed of the user-friendly software.”

A customer can quickly browse through the menu selections, choose a pick up time and pre-pay in just minutes. It eliminates wait times, and increases customer satisfaction.

In addition to featuring Compass’ retail brands, the mobile ordering service can be used for ordering from other café menu stations.

This service was recently introduced at the New York Stock Exchange (NYSE) where customers are able to order items from the whole + sum™ wellness station as well as the grill, deli, pizza and hot entrée stations.

“The majority of the traders are unable to leave their desk for an extended period of time, so being able to order lunch from their phone and then just pick it up makes it easy and convenient for them,” said Bryce Cole, general manager of the Eurest café at NYSE. “The order is pre-paid, so when they get to the café, they just go to the pickup window, show their id badge, take their bag and go – the whole process takes just a minute.”

This new service also offers customers the additional flexibility of being able to place and manage their orders using their PCs or iPads.

Compass Group plans to extend the mobile ordering service to other sectors including business and industry and college and university campuses this fall.