Coca-Cola's Plastic Recycling Initiative Falls Short

Coca-Cola’s bottle recycling plant, which opened in 2009, has failed to generate the activity anticipated and the company is considering selling its 49 percent stake in the plant, according to The Wall Street Journal.

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Editor’s Insight: If this report is accurate, bottle deposit laws play an important role in getting consumers to recycle plastic bottles. Both Coke and Pepsi have opposed these rules.

The beverage giants prefer curb recycling to deposit programs. They need to reconsider this position if they want to improve recycling rates.

Recycling is important to the beverage and refreshments industry since it reduces landfill waste. 08-19-11 by Elliot Maras

 

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