Jammin Java Corp. announced that Brent Toevs has joined the company as CEO and will also join its board of directors. Toevs brings more than 25 years of executive management experience in the coffee industry. Tran, Jammin Java's former CEO, will transition into a new role as president and chief operating officer.
"We have observed Brent's work as CEO of his former company – National Coffee Services & Vending (NVS&V) – and were very impressed," said Rohan Marley, chairman of Jammin Java Corp. in a prepared statement. "Brent's deep industry knowledge and reputation in the coffee business will allow him to work together with us to take Jammin Java to the next level. Our shareholder's future has never been brighter."
Toevs has served in executive positions throughout his career at some of the industry's top coffee companies.
Prior to founding National Coffee Services & Vending in Lake Worth, Fla., Toevs was the vice president of sales for US Fresh Coffee and Vending and was responsible for developing their office coffee service business, which ultimately generated revenues of approximately $50 million a year. Toevs also served as president of Take A Break/ Arbuckle Coffee Co., where he started as a sales associate.
At Take A Break, Toevs helped the company sign on as one of the original Keurig authorized distributors, and rolled out the Keurig single serve system at US Refresh. His focus on single serve formats continued at NCS&V, signing a deal to bring Timothy's KCups to the U.S. market. NCS&V has also been a pioneer of single serve pods and equipment, which is a fast growing segment in the coffee industry.
"I am extremely excited to be joining Rohan, his iconic family and most importantly his team to share in their philosophy of ethical and sustainable coffee distribution," said Toevs. "I've been following this company for the past year and these guys have been the talk of the coffee industry, ever since they had their first booth at Expo West in 2010. I've never seen so much excitement and passion for a brand new company before in my life. At the NAMA show, people were lining up for an hour just to get an opportunity to talk to Rohan and or his sister Karen Marley. With the expanded license the company just signed with Marley Coffee, wherein Jammin Java Corp has taken over Marley Coffee's distribution to create more efficiencies and help reduce any confusion in the marketplace, I believe I'm coming in at a pivotal time. This company has financing, it has a great backbone and it is poised to significantly scale its business operations and bring its unique brand of sustainable coffee to the broader commercial market in retail, hospitality, big box and office coffee service."