First Choice Coffee Services Signs $2.5 Million Distribution Arrangement With Jammin Java Corp. For Marley Coffee Branded Machines

Aug. 2, 2011

Jammin Java Corp. has signed a major office coffee service (OCS) distribution deal with First Choice Coffee Services. First Choice Coffee Services is the largest distributor of office coffee in the West Coast, and the third largest distributor in the country. The deal will include a commitment of 1,000 Marley Coffee branded Bunn brewing machine installations in the first year, which both parties estimate will translate to approximately $2.5 million in pods sales on an annualized basis once the machine base is installed. Marley Coffee now becomes First Choice's leading brand at trade shows, on its Website, www.firstchoiceservices.com, in advertising and in office demonstrations.

The deal gives First Choice preferred vendor distribution rights in the OCS market for San Diego, Calif., Orange County, Calif., Los Angeles, Calif., Palm Springs, Calif., San Francisco, , Calif., Nevada, Portland, Ore., Seattle, Wash., Phoenix, Ariz., Chicago, Ill., Detroit, Mich., Denver, Colo., Dallas, Texas and Houston, Texas.  

"This is definitely a big deal for our company," said Rohan Marley, chairman of Jammin Java Corp. in a prepared statement "After meeting and discussing a national roll out plan with First Choice's team, they really stepped up and put in a large first installation order and distribution plan."

For distribution information in the OCS, go to www.firstchoiceservices.com

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