Coca Cola has entered into a deal with Chromocell Corp., based in North Brunswick, N.J., to collaborate on "flavor innovation research.” This partnership agreement includes the discovery and development of sweetness enhancers, natural sweeteners and other flavor ingredients.
"Throughout our history we have demonstrated an unwavering commitment to pushing the boundaries of beverage innovation, something we've been able to achieve by listening to our consumers and customers and pursuing the right choices with the very latest proprietary knowledge and technology to drive our R&D," said Bilal Kaafarani, senior vice president of global research and innovation for The Coca-Cola Co. in a prepared statement. "This collaboration with Chromocell will help us build a robust pipeline of innovation across categories and sweetness options so we can deliver to our consumers a variety of great-tasting beverages."
Under the terms of the agreement with Chromocell, The Coca-Cola Co. will have worldwide, exclusive rights for the use of all flavors, sweeteners and sweetness enhancers in all non-alcoholic ready to drink categories. In addition to research funding, Chromocell will receive royalty payments based on sales of products that contain technologies discovered during the collaboration.