Campbell Soup Employees Claim Proposed Kids’ Marketing Standards Unachievable

Government proposals designed to protect children from junk food marketing are “based on nutrition standards that are virtually unachievable,” according to a group of Campbell Soup employees. 

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Editor’s Insight: Campbell Soup employees deserve credit for speaking out about the proposed standards; opponents of the proposed standards face a public relations liability since the proponents will claim the opponents are not concerned about children’s health.

Government officials will not succeed in improving kids’ eating habits if the nutrition standards result in products that kids are not going to eat.

The government will accomplish more by supporting nutrition education than problematic nutrition standards. 07-25-11 by Elliot Maras

 

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