Survey Indicates Consumers Buying More Private Label Goods

Deloitte’s new 2011 Consumer Food and Product Insight Survey shows nearly nine in 10 survey respondents believe prices in food stores are escalating, almost three-quarters say the size of some packaged goods is smaller, more than three-quarters purchased lower-priced products and nearly two in five respondents added more private label products to their grocery bags, according to Progressive Grocer. 

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Editor’s Insight: VendingMarketWatch has noted since the start of the recession that vending operators have an opportunity to market the exceptional value they offer value conscious consumers.

One tactic that some vending operators have used successfully is to post a cost comparison between their products and comparable products in other retail outlets. 07-22-11 by Elliot Maras

 

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