Pepsi Cola Co. Uses Foursquare In Summer Marketing Campaign

Pepsi Cola Co. is employing a Foursquare badge on a global basis as a key component of its "Summer Time is Pepsi Time" campaign, according to Fast Company Magazine.

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Editor’s Insight: There is a very good chance that Pepsi Cola Co. will include vending machines in this digital marketing campaign if it hasn’t decided to do so already.

Pepsi Cola introduced its Social Vending System at the recent National Automatic Merchandising Association OneShow in Chicago. The Social Vending Machine enables a customer to gift a friend by selecting a beverage and entering the recipient’s name, mobile phone number and a personalized text message. 07-13-11 by Elliot Maras