USA Today reported on the rise of gourmet food trucks offering mobile meals that are lean toward locally grown, slow-cooked and organic fare.
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Editor’s Insight: Most vending operators have not yet encountered gourmet mobile food trucks as competitors, but they will. This article notes that the phenomenon has expanded beyond the major coastal cities.
Most of the articles about these food trucks report on the competition they create for brick and mortar restaurants. Refreshment service operators need to recognize these food trucks are addressing the demand for quality food, reasonably priced, on the go. 07-11-11 by Elliot Maras
