Despite a prolonged down economy, consumers do, in fact, show an affinity for their favorite brands and approximately 43 percent of consumers will compromise on nutritional value to save money, according to research reported in Convenience Store Decisions.
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Editor’s Insight: This is not the first piece of research to indicate that price is not the main consumer concern when buying snacks. Consumers want good value for their money, even when they are cost conscious.
This is important for refreshment service operators to keep in mind as they fight rising costs. Operators must pass on rising costs, and consumers are more resistant to higher prices because their budgets are strained. As much as they resent price increases, consumers are seeing higher prices in all retail outlets. 06-29-11 by Elliot Maras
