Soda remains the most popular beverage with U.S. consumers despite its recent decline, notes an analysis of the U.S. beverage refreshment market in Advertising Age.
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Editor’s Insight: This article notes that bottled water continues to grow, despite well publicized efforts by some activists to restrict it due to environmental concerns.
The article also notes that energy drinks continues to grow at a fast pace. The beverage industry consultant quoted in this article notes that the two driving demands are for variety and health. The fact that bottled water continues to grow demonstrates the demand for health. The fact that energy drinks also continue to grow raises an interesting point. Medical authorities do not consider energy drinks to be healthy. But consumers are buying it because it gives them energy. Health and functionality are both important to consumers. They are not synonymous. 06-28-11 by Elliot Maras
