Reed's, Inc., maker of soda sold in natural food stores nationwide, announced it has completed the construction of a full direct store delivery (DSD) distribution network for the state of Florida. This new mainstream distribution system in Florida consists of four well established direct store delivery distributors. Under the current agreements, these distributors have already begun distributing Reed's and Virgil's brands in all retail channels.
Neal Cohane, senior vice president of sales and marketing for Reed's, Inc., commented in a prepared statement, "We continue to build-out a contiguous footprint along both coasts of the U.S. This new distribution system completes our coverage across the entire states of Florida and Georgia and will give us 'high profile' presence across the all important Southeast region. Our new DSD partners are already executing our summer promotional plans with the predominant Publix and Winn Dixie supermarket chains. We continue to accelerate our growth through new distribution agreements."