VMW Video: Seattle's Best Coffee Machine Changes Vend Coffee’s Image

The Seattle's Best Coffee vending machine, presented during the recent National Automatic Merchandising Association OneShow in Chicago, changes the image of vended coffee, according to a Starbucks representative in a video demonstration. To view the demonstration, click here.

Editor’s Insight: This is a very informative video demonstration of the Seattle’s Best Coffee machine, which has resulted in higher coffee sales for many operators in the last year.

Coffee vending has suffered in recent years, partially because location downsizing has made coffee vending less profitable, but also because vending operators have not provided a product that meets the needs of today’s coffee consumer.

Today’s coffee consumer will pay more for a cup of coffee, provided it meets their expectations.

Vending operators must realize that the consumer has changed. 06-14-11 by Elliot Maras