Marion Nestle, a nutrition professor and critic of processed foods, wrote an opinion piece in The International Business Times that claims Pepsi Cola's newly introduced social vending machine as an attempt to market more soda to teens. To read the article, click here.
Editor's Insight: I mention this opinion piece in my blog today about the extensive reaction to the Pepsi Social Vending System.
This is one more sign that social media has the potential to strengthen marketing campaigns. 05-18-11 by Elliot Maras